Digital marketing in Rapid City, built around the audience you actually want.
- Platforms we Run
- Google Ads
- Meta — Facebook & Instagram
- TikTok
- YouTube
- Email marketing
Start with the objective.
Here are some potential strategies for your business.
Pick what you actually need the campaign to do. Here is how we would approach it.
The play
Fill the pipeline with people ready to talk.
Search captures the people already looking for what you sell, and social keeps you in front of the ones who are not searching yet. Every click lands somewhere built to collect the call or the form.
What we measure
Cost per lead
Channel mix
Illustrative starting mix. Yours is set after we look at your market.
Creative angle
Lead with the problem they typed into Google, not with your logo.
The play
Turn traffic into transactions, then do it cheaper.
Conversion-focused campaigns with tight audience segmentation, tested creative, and budget moved continuously toward whatever is actually closing.
What we measure
Return on ad spend
Channel mix
Illustrative starting mix. Yours is set after we look at your market.
Creative angle
Show the product doing its job, with the offer stated plainly.
The play
Be the name people in the Black Hills already know.
Broad, high-frequency reach across social and video so that when they do need you, you are the first business that comes to mind.
What we measure
Reach and cost per thousand
Channel mix
Illustrative starting mix. Yours is set after we look at your market.
Creative angle
One memorable idea, repeated. Video does the heavy lifting.
The play
Go back for the ones who almost bought.
They visited, they left. Retargeting puts a specific, relevant reminder in front of that exact audience — the cheapest conversion you will buy all quarter.
What we measure
Cost per returning conversion
Channel mix
Illustrative starting mix. Yours is set after we look at your market.
Creative angle
Answer the objection that stopped them the first time.
Every ad has a job, and it depends where the customer is standing.
Whether you’re looking to build brand awareness, drive conversions, or retarget lost leads, our strategy ensures every ad is purposeful and performance driven.
Stage 01
Awareness
They don’t know you yet. Broad reach on Meta, TikTok and YouTube puts your name in front of the right local audience.
Stage 02
Consideration
They’re weighing options. Search ads and proof-driven creative answer the question they are already asking.
Measured on click-through and cost per click
Stage 03
Conversion
Measured on cost per lead
Stage 04
Retargeting
The ones who almost bought are the cheapest to win. We bring them back instead of paying to find them twice.
Measured on return on ad spend
Our digital marketing services include:
Strategy, creative, media buying and reporting are all handled by our team at Magna Media.
01 Platform Strategy & Planning
We learn more about your business and identify the right channels for your audience and business objectives. We then craft a strategy around your target audience.
02 Audience Targeting & Funnel Mapping
Reach high-intent prospects through focused segmentation and conversion driven sales funnel design.
03 Creative Strategy & Ad Copywriting
Craft ad visuals and messaging that resonate, inspire action, and perform. Tested and refined to boost CTR and conversions.
04 Campaign Management & Optimization
Consistent monitoring, A/B testing, and performance adjustments to keep your campaigns efficient and effective.
05 Email Marketing
06Reporting & Analytics
No set it and forget it campaigns.
Don't just take our word for it.
Tyler Constant
Burress Construction
Google Ads, Meta (Facebook and Instagram), LinkedIn, TikTok and YouTube, plus email marketing. We pick the channels that fit your audience and objectives rather than running everything at once.
We handle all the ad copy and creative, pending your approval. For imagery, we use the photos and videos you already have. If you want updated ones, we offer photography and videography services.
You get transparent, digestible reporting with actionable insights, so you can see what the spend returned rather than guessing.
You do. We work inside your accounts so the campaign history and audience data stay with your business.
Management is quoted on a per client basis after a short call, and is separate from the ad spend you set with the platforms.
Ready to Scale Smarter?
Campaigns work harder with backup.
Other services